View Poll Results: Who Is Next Likely To Merge?

Voters
3. You may not vote on this poll
  • Frontier/Spirit

    2 66.67%
  • Jet Blue / Southwest

    0 0%
  • Hawaiian / Southwest

    0 0%
  • Other..

    1 33.33%
Multiple Choice Poll.
Results 1 to 4 of 4

Thread: Alaska to "Kill Off" Virgin Brand.


  1. #1
    NonRev Correspondent
    Join Date
    Nov 2012
    Location
    ATL
    Posts
    4,597

    Default Alaska to "Kill Off" Virgin Brand.

    It was all but inevitable that the Virgin America brand wouldn't survive its merger with Alaska Airlines.

    Sure enough, the parent company announced Wednesday that all Virgin America flights will fly under one brand with Alaska Airlines, likely sometime in 2019.

    But don't despair, Virgin America devotees: Alaska promised that it will keep much of the "flair" that accompanied Virgin flights, including all that free in-flight entertainment, mood lighting and boarding music.


    Seattle-based Alaska bought Virgin last year in an effort to bust into the California market in a major way and expand well beyond its roots in the Pacific Northwest. The $2.6 billion merger resulted in a combined airline with nearly 1,200 daily flights and 286 aircraft, making it the United States' fifth largest airline.
    Its new strategy is coming with a major expansion, adding 25 new daily flights out of San Francisco, San Diego, Los Angeles and San Jose last year.
    The newly merged airline is pushing ahead with a combined brand that will see significant changes for passengers over the coming years.
    ddagencylv - Senior NonRev Correspondent - Global Aviation News


  • #2
    Administrator Migflanker's Avatar
    Join Date
    May 2002
    Location
    LA, the city of angels & freeways
    Posts
    5,300
    Hawaiian and Jet Blue
    HA goes national (east coast routes) and B6 get a whole new market.

    Keep'em Flying

    Migflanker - Senior NonRev Correspondent - Los Angeles

  • #3
    Top Member spongebue's Avatar
    Join Date
    Jan 2009
    Location
    DEN
    Posts
    2,189
    I'm on the Frontier/Spirit train. Nearly identical business models and fleets, similar ownership histories, route structures complement each other pretty well, and they are the ones keeping the bottom-dollar fare so low. If they don't have to compete with each other at all, they could get away with raising those bottom-level fares a bit while still being the cheapest. Frankly, I'm surprised it hasn't happened already.
    Spongebue - NonRev Correspondent - U.S./Midwest Region


  • The following user likes this post from spongebue:

    ddagencylv (27-Mar-2017)

  • #4
    Winner! mrs767er's Avatar
    Join Date
    Sep 2007
    Location
    Kentucky
    Posts
    4,080
    Alaska Airlines to Retire Virgin America | Global Traveler

    Hot off the presses! It's twue, it's twue--you can bet your schnitzengruben on it!!!!
    mrs767er - NonRev Correspondent - Specialty Travel

    Wherever you go, there you are

  • >

    Thread Information

    Users Browsing this Thread

    There are currently 1 users browsing this thread. (0 members and 1 guests)

    Similar Threads

    1. Alaska Air Brokers "Super Bowl" Deal, Adds 2 Routes from SJC
      By ddagencylv in forum Alaska Airlines
      Replies: 0
      Last Post: 18-Feb-2016, 08:42 PM
    2. Another Drunk. "Give Me My Nips!!" This time Alaska Air
      By ddagencylv in forum General Discussion
      Replies: 0
      Last Post: 11-Feb-2016, 01:10 PM
    3. Cathay Pacific Exploring "EBay" Style Upgrades for Seats...$$$
      By ddagencylv in forum Australia/Asia/Oceania
      Replies: 3
      Last Post: 01-Jun-2014, 11:19 PM
    4. Replies: 0
      Last Post: 02-Jun-2011, 10:09 AM
    5. Alaska is one of those "other airlines?"
      By MRSDS1DONNA in forum Other Airlines
      Replies: 8
      Last Post: 20-Aug-2010, 05:56 PM

    Bookmarks

    Bookmarks

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •