Trying to turn its empty seats to an advantage, Alaska Airlines announced a two-day airfare sale Tuesday that should delight pairs of passengers traveling together who dreamed of having their own row.
Instead of a simple two-for-the-price-of-one sale, Alaska's "Get the Row with BOGO" promotion guarantees that two people traveling together will have a third seat that's left empty.
Given that Alaska has been blocking middle seats on its mainline flights for social distancing purposes during the coronavirus pandemic anyway, a promotion that puts two people in a row for three might not be viewed as a giant challenge. But the Seattle-based carrier said the move is aimed at those who seek not only more comfort but personal safety.
"Our hope is with this offer ... our guests are given further peace of mind while traveling," Sangita Woerner, the airline's senior vice president of marketing and guest experience, said in a statement.