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Lets see, with the new “self boarding", we'll have no more boarding by rows, or sections - just that mad dash to the turnstile.
I guess that’s why “self boarding is also called “subway boarding”. “Hey you up front with the stroller, can you hurry it along!”
Continental tests 'self-boarding' at Houston airport - USATODAY.com
I know that NW did that when I worked for them in Summer 2008. Not the self-scanning, but the subway-style boarding. Well, they boarded first class and elites first, but after that it was first-come first-on. Honestly, it didn't work too badly. Actually, in Europe it was also a free for all like that, and it was the same thing there. You don't even notice until you look back.