Competition for GoGO Internet?

Passengers onboard Aer Lingus’ long-haul flights can now use their own mobile phones to text and browse the internet, using AeroMobile’s in-flight roaming service.

All seven of the airline’s Airbus A330 aircraft, which serve the USA from the Republic of Ireland, are fitted with the AeroMobile service, meaning travellers can stay in touch with friends and family by SMS, or email a colleague at 30,000 feet.

Irish passengers using Three Ireland, Vodafone Ireland and O2 Ireland, as well as travellers from the US on AT&T and T Mobile can all access the AeroMobile network in-flight.
What’s more, AeroMobile has roaming agreements with over 220 mobile phone operators worldwide, from the Netherlands, the UAE and Singapore, to Estonia and New Zealand.