AS Adds Premium Configuration to Aircraft Fleet

Alaska Airlines announced plans to roll-out a Premium Class section. Beginning in late 2016, the new upgrade option will provide more legroom and other perks to customers.
Customers who upgrade to Premium Class will get priority boarding and enjoy three to four inches more legroom compared with a standard coach seat. In addition, Alaska Airlines plans to offer additional amenities to further enhance the Premium Class in-flight experience. This upgrade option will be available to Alaska Airlines elite Mileage Plan members on a complimentary basis at booking or day of travel dependent on status and fare purchased. Upgrade pricing and details on the included amenities will be announced closer to customer availability.
Alaska plans to retrofit up to 60 aircraft with the Premium Class section by the end of 2016 and the remainder of its 737-800, -900 and -900 ER fleet by the end of 2017. The upgrade option will also be available on Embraer 175s, operated by SkyWest, which are configured with 12 seats in the Premium Class section. Preferred Plus seating, currently available for purchase at check-in for bulkhead and exit rows, will continue to be offered on Alaska 737-400s and -700s.
Seats in the Premium Class section will have at least 35” of pitch, compared to 31” to 32” in the rest of the main cabin. To make room for the Premium Class while maintaining pitch in the main cabin, Alaska will reconfigure and reduce the number of seats available on some aircraft. Also, pitch in the First Class cabin will be increased from 36” to 41” providing a significantly enhanced experience for those customers.