AA to HK's: The Winning Bid Gets a Beer..

American Airlines is testing the idea of letting customers bid for upgrades to first

class.

Passengers can submit a bid — along with a credit card number — up to six days before the flight.
“Make us an offer … and we will

email

you before check-in to let you know whether your offer was accepted,” the airline says on its website.

The Fort Worth-based airline says that winning bidders will also get priority check-in, boarding and baggage, and complimentary food and beverage. However, passengers will earn frequent-flier miles based on the class of service that they bought with the ticket, not the upgraded class.
American began the test quietly this week. It wouldn’t disclose the number or location of routes being tested or how much a winning bid might cost.:mellow:

This is going to make their Elite FFs very happy..

Not good for us non-revs. :(

I know El Al does this. However, they only let their employees ride in the back.