HA Sponsors NFL Oakland Raiders

Hawaiian Airlines will serve as the Official Airline of The Oakland Raiders for the 2015 National Football League (NFL) season. Hawai'i's largest and longest serving carrier has provided its signature'Mea Ho'okipa' (translation: I am host) in-flight hospitality and charter service for the team's away games since 2000.
"We are proud to serve as the Oakland Raiders' carrier of choice for all these years," said Brent Overbeek, Hawaiian's vice president of revenue management and network planning. "Our A330 service will offer them even more legroom, personal entertainment seatback monitors and USB ports for personal media players so they can arrive relaxed, energized and refreshed for their next game."
"Hawaiian pairs a winning combination of unmatched comfort with excellent service and they are dedicated to helping the players and coaches get ready for football," said Raiders President Marc Badain.
Hawaiian provides a dedicated catering coordinator to meet the team's expectations and to handle special requests. Hearty, nutritious meals are provided along with sandwiches and an assortment of healthy snacks that include fresh fruit, protein bars and, at the Raiders' request, products from Hawai'i, such as Passion Orange Guava Juice and Hawaiian Iced Tea. For entertainment, Hawaiian offers a wide selection of movies, TV shows and music.
Hawaiian Airlines has served the Oakland market since 2008, and provides daily nonstop flights to both Honolulu and Kahului, Maui. During the peak summer months, travelers can fly nonstop to all four major Hawaiian islands, when the airline adds seasonal service from Oakland to Līhu'e, Kaua'i and Kona, Hawai'i Island, between May and September. Hawaiian also serves the Bay Area with nonstop flights between SFO and SJC to HNL.
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Have to wonder how that's profitable for HA. Do they ferry a plane in from HNL, have a base in the bay area, dedicate a plane to this operation that sits idly 5 days a week? Strange...