KEF Airline Play Looking into US Market

Two months after its European launch, Icelandic airline PLAY has applied for the authorization required to fly to and from the U.S. from the Department of Transportation.
The move is no surprise, as North America has always been a part of the startup airline’s plans. Hoping to succeed where former airline WOW failed, PLAY will attempt to woo North American travelers on two fronts: a trip to Iceland and a potentially low-cost route to Europe, via KEF.


PLAY’s plans for North America

The foreign air carrier permit and exemption authority application does not specify routes. However, CEO Birgir Jonsson has made no secret of the intended destinations. Boston, New York and Washington are planned, with Toronto a possible fourth.
Starting with north-east airports makes sense for the airline, which will look to optimize its fleet of 192-seat Airbus A321neo aircraft. Such destinations will allow the narrow-body planes to fly up to four segments per day, increasing efficiency for PLAY and connectivity options for its passengers.

















PLAY | Pay less, Play more! (flyplay.com)