Social Media feature for Finnair

Finnair has introduced a new social check-in service, which allows its passengers to link their Facebook profile with the seat map. When doing so, other passengers can see the passenger’s Facebook profile and the passenger can see who else has checked in on the same flight and where they are seated.
After completing check-in, the customer can tell his friends in his or her social networks where they are heading and their estimated time of arrival.
“Many people like telling their friends on Facebook where they are traveling. We wanted to make this a little bit easier and also add some value in the check-in process for those who want to see who they are traveling with and who are open to meeting new people,” says Aku Varamäki, Social media manager for Finnair.
“We want to make air travel more social and find new ways to utilize social media during customer journey in ways that delight our customers,” says Jarkko Konttinen, Vice President, Marketing, “We’re proud to be front-runners in utilizing social media and making air travel more social.”