Aloft Hotel to be Opened in Fast Growing Veracruz, MX

Starwood’s Aloft brand will soon debut in Veracruz, the main commercial seaport in Mexico, and Queretaro, one of the fastest-growing cities in the country.
The hotels are exciting additions to the brand’s existing portfolio in the region, which includes Aloft Bogota Airport in Colombia, Aloft San Jose in Costa Rica, Aloft Panama, Aloft Cancun and Aloft Guadalajara in Mexico; and the recently opened Aloft Asuncion in Paraguay. Aloft is Starwood’s fastest-growing brand in Latin America with a robust pipeline of seven hotels in different stages of development in three countries.
“We are thrilled to celebrate the success of the Aloft brand in Latin America at the 2016 HOLA conference,” said Victor Vazquez, Vice President of Latin America Development, Starwood Hotels & Resorts Worldwide, Inc. “Aloft burst onto the scene in the region in 2011, and we are on schedule to more than double our footprint by 2019, making it one of the most successful brands in Starwood’s history in the region.”
Aloft Veracruz
Set to open by the end of 2017, Aloft Veracruz will be developed by FibraHotel and managed by Starwood, and will bring the brand’s modern and vibrant style and tech-forward innovation to one of México’s main industry gateways.


https://www.lonelyplanet.com/mexico/...coast/veracruz

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