British Airways has announced a multi-billion pound investment in its aircraft to become "the airline of choice for everyone".
Chief executive Alex Cruz declared that BA is "taking on the competition" in an aviation market that is "more competitive than it has ever been". He said the 4.5 billion investment will "improve the experience of customers in all cabins".

The five-year programme includes:

  • Seventy-two new aircraft
  • New interiors for 128 aircraft in the existing fleet
  • At-seat power supplies for passengers in all cabins
  • Upgraded catering for long-haul economy customers
  • Fast wi-fi rolled out in all cabins

Speaking at the World Travel Market trade show in east London, Mr Cruz accepted that flag carriers "have no divine right to flourish" and pledged to "fight for every customer".