Thread: Alaska to "Kill Off" Virgin Brand.

I'm on the Frontier/Spirit train. Nearly identical business models and fleets, similar ownership histories, route structures complement each other pretty well, and they are the ones keeping the bottom-dollar fare so low. If they don't have to compete with each other at all, they could get away with raising those bottom-level fares a bit while still being the cheapest. Frankly, I'm surprised it hasn't happened already.