Kerry, I do like the idea of Facebook and I think it would generate traffic. However I don't like the idea of rewarding a "randomly selected fan" merely because they viewed or registered for the site.
I do like your idea to acknowledge active members, the people that particpate with helpul, useful, interesting, fun, posts, articles and blogs. These are the members that should be rewarded.
I like the idea of the flyer in the breakroom/lounge. (Chris had a flyer we could download) I would like to suggest adding non rev business cards to the campaign; because people keep losing those little slips of paper with the email address that I hand out.........right K!![]()

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