Priority Boarding a la carte

OK you might have seen this one coming. UA is now offering their economy pax *for a per segment fee* the option of boarding in group 2 - right long with their Premier Gold/Silver, Star Alliance Gold, United MileagePlus members.

"Premier Access® lets you enjoy the convenience of dedicated airport check-in lines, exclusive security lanes at select airports and priority boarding, so you can get to the gate, your seat, and the overhead bin sooner."

I can see the appeal to the economy pax, especially those traveling once/twice a year - Premier members not so much.
It's all about those overhead bins! *wink*


https://www.united.com/CMS/en-US/pro...ierAccess.aspx