The three-by-five-inch devices are updated with a guest’s flight information through the Alaska Airlines mobile app during check-in; essentially allowing travelers to head straight to the bag drop area once they arrive at the airport.
The Alaska Airlines electronic bag tag is estimated to reduce the time guests spend in airport lobbies by about 40%, including reducing lines and the use of paper bag tags. In addition to the device’s impressive lifespan and durability (Alaska Airlines employees tested it by running it over with a truck), the devices don’t require charging or batteries.
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