We did the soft launch of the new site on Sep. 29, 2007. We've done no marketing at all since that time. I even posted a message asking existing members to hold off on telling others until we ensure the new site is working well. I asked them to help me with that effort and report any bugs or problems they had. However, inspite of that, 78 new members have joined the community since the soft launch day! I'm taking that as a sign that people are enjoying the new site and all of the features that have been added to the community.