Only 45 percent of travelers are satisfied with food and beverage options at
Honolulu International Airport, making it the worst-rated in the U.S.
The ratings were compiled from among users of AirportXP, a mobile application
that allows travelers to rate and share experiences with airport officials in
real-time.
AirportXP is a tool developed by New York-based Phoenix Marketing
International. Its seven-point satisfaction scale was used to calculate
percentages based on the number of travelers rating food and beverage service at
6 or 7, the scale’s top two ratings.
TPA scored the best at 76 percent, followed by SLC
75 percent rating, and the 72 percent earned by
MSP
LAX is the third-worst in the country with 53
percent, while the 50 percent satisfaction rating for DCA makes it second-worst, with a score five percentage points better than HNL.
“Travelers, especially those that are in airports on a regular basis, are
very discerning when it comes to the choices they have in food and beverage,”
said Scott Ludwigsen, executive vice president of Phoenix Marketing
International Travel Research Group. “Our research tells us that airport
officials need to be paying careful attention to the variety of food and
beverage options, availability of food and beverage concessions post-security
and the condition and cleanliness of food areas. All of these are determining
factors for airport executives to be taking into consideration, as they
strategize and plan food and beverage options,” he said, in a statement.
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