Promoters of electric cars are hoping to entice a few of Orlando's 56 million annual visitors to rent one at the airport and plug in at strategically placed charging stations at tourist hotels and theme parks.
The goal of Drive Electric Orlando, which officially launched on Thursday with 15 Nissan Leaf cars, is to encourage broader adoption of electric vehicles by providing visitors with what amounts to an extended test drive during their stay.

Orlando is one of the world's largest rental car markets, due to Walt Disney World, other major tourist attractions, and the Orange County Convention Center, which is the United States' second-largest convention center and helps draw 10 million business travelers a year.

The initiative will start with 15 electric cars available through Enterprise Rent-A-Car, and charging stations at 26 hotels. Nissan Motor donated 30 fast chargers to be installed at key locations, including 480-volt chargers capable of recharging a car in 30 minutes.