Thread: Ancillary revenue

Originally Posted by Migflanker

AAers will remember Bistro Service - yes it sounds French - it wasn’t.
Bistro Service- on short flights of 2/2 ½ hours. Pax would pick up breakfast/lunch from a cooler at the boarding gate.
It was an attempt to reduce food costs, which it did, however pax just didn’t like picking up yogurt in a paper sack when they boarded.

In the 90's I flew Egyptair to Cairo and we had cartons of 4 mini bottles of wine at the jetway. Not too bad of an idea. FAs put them in the cooler (of course, there were very few people taking advantage of the option) but nearly everyone was smoking up a storm! Even the imams...