Southwest Airlines found success with free booze, arm wrestling, and go-go boots - take a look at the 50-year-old airline's full history


  • Southwest Airlines, the US's largest domestic carrier, celebrated its 50th anniversary in June.
  • The airline found success using unconventional marketing strategies focused on humor, booze, arm wrestling, and go-go boots.
  • Southwest grew its network by beating the Wright Amendment, a law implemented to restrict operations out of its Dallas Love Field base.