ExpressJet Airlines, the US regional airline that shut down in September 2020, will relaunch operations under the brand aha” from Oct. 24.
The leisure-focused brand—aha! stands for “air-hotel-adventure"—will operate from a base at Reno-Tahoe International Airport (RNO) in Nevada to eight destinations within 1-2 hours flying time. The airline will use Embraer ERJ-145 aircraft.
From RNO, aha!-branded flights will operate to: Pasco (PSC) in Washington state from Oct. 24; Bakersfield (BFL) in California from Oct. 25; Medford (MFR) in Oregon from Oct. 31; Eugene (EUG) in Oregon from Nov. 1; Ontario (ONT) in southern California from Nov. 4; Redmond (RDM) in Oregon from Nov. 5; Humboldt County (ACV) in California from Nov. 9; and Fresno (FAT) in California from Nov. 10.
All eight routes will operate 3X-weely using 50-seat ERJ-145s.
“As ExpressJet began developing post-COVID flying opportunities that fit our history of serving smaller communities with regional aircraft, we realized that the old adage of ‘getting there is half the fun’ has become ‘just getting there burns up half the vacation,’” ExpressJet CEO Subodh Karnik said. “With so many underserved communities and the allure of Reno-Tahoe, the aha! brand model practically leapt at us.”
ExpressJet said it will “soon” partner with resorts, casinos and attractions to sell bundled vacation packages.
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