Update: Incentives to CVG...
CVG will roll out its first-ever air service incentive program at the first of the year (2017), a plan that waives fees typically charged and dedicates certain dollar amounts to marketing support.

A new airline is eligible for funding, as are existing airlines that add service to specific new markets, both domestic and international.
There's 12 different packages overall – marketing support, for example, ranges from $50,000 for a minimum of 12 months of new seasonal service to Caribbean markets to $300,000 for two years for trans-Atlantic or trans-Pacific flights.
"As we go out and talk to airlines, we typically get 20 minutes; a lot of people call it speed dating," said Adam Kressler, director of air service development at CVG. "Eight out of 10 times, (they're) going to ask about our air service incentive package – and it's been a short conversation up to this point, because we didn't have it."