Qantas will continue to face challenging times in the short-term, due to the weakening Australian economic and aviation markets, but new alliances may prove strategically sound, according to the latest research from aviation intelligence firm OAG.
OAG’s Frequency & Capacity Trend Statistics (Facts) report for January 2014 shows the state of the Australian domestic and international markets.
In December 2013, Qantas issued an unexpected profit warning and announced 1,000 planned job cuts, citing tougher competition and a reduction in demand as the main reasons.
According to OAG, the changing Australian aviation market provides a difficult platform from which Qantas can regain a market lead.
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