Italy's new national airline, ITA Airways, launched on Friday with a promise to bring pride back to its national flag carrier, after Alitalia, Italy's legacy airline, went bankrupt and ceased operations a day earlier.
Executives unveiled plans for the new network, airplanes, staffing and livery at a press conference livestreamed from Rome.
The first thing to know: everything will be centopercento italiano.
The new ITA Airways planes will be colored sky-blue, with staff wearing uniforms by top Italian designers.
Interiors and airport lounges will be dressed by high-class Italian firms, and even the cars and minibuses used to move around the grounds will be Italian.
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