Take the fast track through the Airport with United's new premier line service

"Customers who want to breeze to their flights more quickly may now do so with United's new Premier Line...."

"Starting at $25, Premier Line provides access to three types of specially reserved lines that offer customers conveniece at check-in, security and boarding, including boarding for connecting flights."

I thought this was a perk for UA's high mileage fliers. Now it's - show me the money!