Quote Originally Posted by mrs767er View Post
But what do those numbers mean as far as seats? What I am saying is I don't believe # of fans = paying customers or purchase dollars.
Same like the number of viewers of a television ad does not equal the number of purchasers of a product.

The more people aware of your product and your brand, the more chances you have to sell your product...pretty simple

The Associated Press: Delta to allow passengers to book through Facebook

If a single ticket is booked in this manner, than Facebook will be proven as a "reliable, valid marketing tool."