We don't understand Facebook either. It appears that there isn't any privacy??
It depends on what your settings are. With most things, you can control who sees what based on whether you know that person (or are "friends" with them) or, if you have something that you don't want a specific person to see, you can also choose certain people to allow (or disallow) people to see stuff.
I'm pretty active on Facebook, but I wouldn't trust it with anything financial, and I won't be booking any airline tickets via Facebook. I just feel that with very few exceptions, anywhere a company can get its name/brand/product out into view is a good place. Facebook is totally free advertising. A company like Delta can put up photos/videos of new products or new seats, and entice potential passengers into paying a few bucks more for the product they've seen on Facebook. Facebook is also a place where a customer care agent can engage a customer about a service issue. I've not written on Deltas Facebook wall, and I don't have a Twitter account, but many passengers have posted issues on Deltas Facebook page, and seem to have gotten them resolved alot quicker than via email
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