I have to wonder how long this will last before they change the policy. I know I wouldn't want to be a gate agent telling a customer that they have to pay $100 for their carry on or they don't get to board. As to the drink charges, didn't US try that a few years ago? It didn't go over well and lost them business. I can't remember how long that lasted but it seems to me that it was less than 6 months.