I think Facebook is a good marketing tool as far as advertising and connecting with customers. It won't, however, give you an accurate sampling of the entire market. I think that, in general, WN has a younger customer base, and as a result will have more facebook fans per pax boarded than a legacy carrier. It does not surprise me to see those numbers
But what do those numbers mean as far as seats? What I am saying is I don't believe # of fans = paying customers or purchase dollars.
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